Finance leader, entrepreneur, and trusted advisor to growing businesses. Founder of Midastouch Analytics — empowering SMBs with world-class accounting and CFO-level strategy.
"Finance isn't just about numbers — it's about building the foundation for growth."
Joyce Obiakor is a Chartered Accountant and MBA-qualified finance leader with over seven years of experience spanning audit, financial management, and executive operations. Born and rooted in Nigeria, she has built a career that bridges the demands of global finance with the realities of African business.
In October 2025, Joyce founded Midastouch Analytics — a client-focused finance firm offering accounting, tax management, and Fractional CFO services to small and medium businesses. With hands-on financial expertise and a results-driven approach, she helps businesses grow with clarity and confidence.
Founded and leads a client-focused finance firm delivering Accounting & Tax Management for SMBs, Fractional CFO advisory, and financial operations consulting. Building a client-focused practice that combines CA-level expertise leveraging modern software tools.
FounderFractional CFOLed the Finance team to achieve a 52% increase in Q3 company revenue through strategic financial repositioning and operational process improvements. Managed end-to-end finance and operations functions within this forward-thinking organisation.
Revenue GrowthTeam LeadershipQuickBooks OnlineDelivered remote senior accounting support to a New York-based organisation. Managed financial records, reporting, and QuickBooks Online processes ensuring accuracy and compliance across all accounts.
RemoteQuickBooks OnlineOversaw finance and operations at GrowAfrica — the AU, NEPAD & World Economic Forum initiative accelerating agricultural-led economic growth across Africa. Managed financial reporting and multi-stakeholder operational controls.
Development FinanceOperationsRose from Senior Accountant to Managing Director, overseeing company strategy, client relationships, and full financial stewardship. Led team operations and positioned the firm for scale.
Executive LeadershipMDBuilt a robust foundation in audit, assurance, and financial management. Progressed from finance roles in the insurance sector through to Audit Senior, leading client engagements and reporting findings to senior management.
AuditAssuranceInsurance FinanceWhether you need a Fractional CFO, accounting support, or strategic financial guidance — Joyce is ready to help your business thrive. Based in Lagos, available globally.